San Luis Obispo, CA
GroundWork · San Luis Obispo, California
Your business, running the way it should.
We build the systems that quietly handle your day-to-day — calls, follow-ups, scheduling, pipeline — so the work keeps moving while you run the business. Built for small businesses on the Central Coast, by someone who lives here.
Morro Rock, seven minutes from the shop
What we do
Systems for businesses with taste.
We build the machinery that handles the repetitive work — and we keep it running. This is what your operation looks like with GroundWork underneath it:
Call intake
100%
of calls captured, summarized, and filed
Follow-up
On watch0
leads left waiting on a reply
Pipeline
SyncedLive
CRM current as of your last call
Accountable
SLO, CA1
person to call — the one who built it
GroundWork runs on the same systems it builds · nothing here we don't live on
Case study · Senior placement
Corina's day used to disappear into her phone. Now the phone works for her.
Corina places seniors in care homes. Families call at hard moments, and every call carries details that matter — care needs, budgets, timelines, names.
Before
Details lived in memory and on notepads. Every day of calls ended with a second shift of write-ups and record-keeping.
After
Every call recorded, transcribed, summarized, and filed to her CRM — same day, nothing typed by hand.
The system, end to end
- 1
Call comes in
Recorded automatically
- 2
Transcribed
Every word, minutes later
- 3
Summarized
Who called, what they need
- 4
CRM updated
Pipeline stays current
She didn't buy “AI.” She got her evenings back.
Every call
captured and summarized — nothing lives only in memory
Zero
manual data entry to keep the pipeline current
Same day
call details in the CRM, ready for follow-up
How it works
No pitch decks. No jargon. Three steps.
01
Walk the ground
We start in person — at your shop, your office, your kitchen table. We watch how work actually moves through your business and find the places where hours leak out: the calls, the copying, the chasing.
02
Build the system
We build one piece at a time and prove it works before it touches anything real. You see it running on your actual calls and customers before you rely on it. Plain English the whole way — no jargon, no black box.
03
Keep watch
Once it's running, we stay on it. The system is monitored around the clock, and when your business changes, it changes with it. Something feels off? You call the person who built it.
Not sure automation fits your business?
That's a fine reason to talk. If it doesn't fit, we'll tell you — we live here, and our name rides on it.
The point of all this
The hours come back. Spend them somewhere better.
A note from the founder
Local isn't a marketing angle. It's the whole point.
I'm Hayden Perhach. I grew up on the Central Coast, and I'm building GroundWork here on purpose.
Every other automation firm serving this area works out of L.A. or San Francisco. When someone builds the system your business runs on, you should be able to look them in the eye — and they should know what you mean when you say “the Tuesday problem is back.”
GroundWork runs on the systems I build — research, outreach, operations, handled automatically while I focus on clients. That's the standard your system gets built to.
— Hayden Perhach, founder
- Based in
- San Luis Obispo, California
- Serving
- SLO County & Santa Barbara County
- Works with
- Owner-run local businesses
- The only one
- Automation agency headquartered on the Central Coast
Get in touch
Tell us where the hours go.
Two or three sentences about your business and the work that eats your week. We'll reply personally — usually the same day — and if we can help, the next step is a conversation, not a contract.
San Luis Obispo, California